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Wings, the French brand of Apple Watch bands 

logo Wings

Founded  in Paris in 2015, WINGS is a young French brand dedicated to custom and fashion bands for smartwatches, especially focused on the Apple Watch.

In our modern world of increasing uniformity, each consumer is willing to adopt a more personal lifestyle and more spontaneous.

With the Apple Watch, Apple is changing the rules and is setting a new trend in our way of using a watch. As they did with the iPhone.

And like the smartphone cases, our vision is that interchangeable watch straps are becoming fashion accessories as such. To complement their smartwatch and make it more personal, users can consider the bands and straps as the ultimate touch.

In that way, WINGS symbolizes the freedom of changing your appearance whenever you like, by breaking with the standard traditional watch industry.

WINGS Paris, the French Touch smartwatch bands !

Spread your WINGS, fly your way  !

It is natural to change shoes, clothing, belts, scarves, glasses, jewelry and watches .... It's time to change your straps !

When your watch itself becomes a standard, when the case of the Apple Watch becomes a uniform item similar to your iPhone, the straps allow you to affirm your personal identity, your style.

Stop the routine !

Free your creative mind,

Break the rules,

With WINGS, I mix the colors, I play with the materials, I change the codes.

"I did not wear watches for years. When I decided to buy my first Apple Watch in 2015, I quickly felt the need to collect different straps and swap them. I wanted to "dress" my watch, to match it with my lifestyle, my daily activities, match it with any outfit, my mood. I wanted to exploit this freedom. WINGS was born. "Olivier Billaudeau, creator and founder.

---- Your Wings, Your Watch, Your Way ---

My Apple Watch is unique. It allows me to access all kinds of features, to stay connected to my world. I do not need to change watches everyday.

Conversely, WINGS straps symbolize my new reality, they reveal my personality and my mood, and with great simplicity, because I like to enjoy life, not to waste time.

To nurture its originality, WINGS has re-invented the way to fix the straps to the watch by creating a special adapter (Hook'it®) allowing more freedom and customization.

I am freed from the diktats of a fixed and boring watch strap, I wear what I want, when I want.

THE FRENCH TOUCH COLLECTION